Engage with confidence
Before you engage with a strategic opportunity like the CISO, it's important to understand as much as possible. Then once you're in the conversation, you can listen and learn even more.
Sales is about solving problems and building trust. The CISO profile canvas is a one-page tool inspired by the business model canvas, aimed to help you assemble all the context you need to have impactful and value-driven conversations.
Through the eyes of a CISO
This resource was written through the lens of a current CISO. The problems we go through, the things we care about, the way we have to organize and manage our budget, and so on. One of the frustrations most commonly cited about sales-to-CISO interactions is the lack of empathy (on both sides). Tools like this are here to help change that.
This tool is a complement to the full-blown CISO Sales Accelerator course. But it can also be used in a standalone way if you're not quite ready to take the course.
Use the canvas for each strategic client you have to understand them, their pain points, and the journey towards better security they're on.
What you'll get
This download has 2 things in it, a canvas inspired by the amazing business model canvas, focused instead of building a profile for a CISO and their organization. Capturing insights like their regulatory drivers, team structure, and the value proposition journey that might work in their organization.
The download also contains a guidebook for how to use the canvas effectively. If you haven't gone through the CISO Sales Accelerator course, you should be able to get up and running with the basics.
